Testimonial Cycology

Established on Sydney’s Northern Beaches in 2011, Cycology Clothing is a creative brand inspired by passion (some say obsession) with cycling. The creative force behind Cycology is an artist & designer who would rather be a full time athlete – but due to lack of talent, balance & the inability to keeping the rubber side down….. stuck to their day job. While still based in Australia, Cycology is now selling to over 80 countries worldwide.

To support their European growth plans Cycology needed to setup a European supply chain. Cycology got in touch with the Holland International Distribution Council (HIDC) through it’s website. HIDC was asked to provide supply chain advice and to help find the best e-fulfilment partner to support Cycology’s growth in the EU.

In January 2021, HIDC and Cycology began discussing steps to find a suitable logistics partner. During the intake we discussed the business goals, critical success factors, barriers to success and the main buying criteria for partner selection. This approach helped in understanding the key logistics requirements and brought tremendous focus in the logistics partner selection.

Based on the requirements from Cycology, HIDC has suggested five logistics partners. After discussions with the suggested logistics service providers Cycology chose E-Commerce Center Europe  (ECC) as their European fulfilment partner.

Michael Tomchin (Managing Director) states that “the logistics questionnaire, which was provided during the intake, turned out to be a great tool to filter out suitable partners. The shortlist from HIDC showed all very impressive organisations in their own way. We feel comfortable moving forward with ECC and their owner is very hands on and they seem very flexible and easy to deal with. Soon we will have our real first-hand experience with the world-famous Dutch logistics environment”.

“HIDC went above and beyond in our initial logistic company selection phase. For a company based on the other side of the world, we rely on European experience where we can and Sjaak de Klein was able to provide that. The tools that HIDC provides enabled us to research and validate our European entry strategy. For any international company looking to import and trade into Europe for the first time, there is great value in the services offered by HIDC.”

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