{"id":2571,"date":"2024-05-13T13:13:10","date_gmt":"2024-05-13T13:13:10","guid":{"rendered":"https:\/\/ndl.onest-dev.nl\/?page_id=2571"},"modified":"2026-11-11T18:42:30","modified_gmt":"2026-11-11T18:42:30","slug":"market-entry-approach","status":"publish","type":"page","link":"https:\/\/hollandinternationaldistributioncouncil.com\/en\/insights\/european-supply-chain-solutions\/market-entry-approach\/","title":{"rendered":"Market Entry Approach"},"content":{"rendered":"\r\n<section id=\"hero_2\" class=\"text_header desktop_yes mobile_yes bg_lightblue \">\r\n\t\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row no-gutters\">\r\n\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-12 col-lg-4 text_links\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"outer\">\r\n\t\t\t\t\t\t<div class=\"inner\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<span class=\"subtitle\">Market entry approach <\/span>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<h1>How your market entry approach determines the optimal logistics set-up<\/h1>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-12 col-lg-1 empty\">\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-12 col-lg-7 foto_rechts\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"foto_wrapper\">\r\n\t\t\t\t\t\t<img decoding=\"async\" class=\"object_fit\" \t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  srcset=\"https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Wooden-blocks-global-network-650x377.png 650w, https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Wooden-blocks-global-network.png 1024w, https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Wooden-blocks-global-network.png 1800w\" \t\t\t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  sizes=\"(max-width: 700px) 650px, (max-width: 1200px) 1024px, 1800px\"  \t  \r\n\t\t\t\t\t\t\t  src=\"https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Wooden-blocks-global-network.png\" \r\n\t\t\t\t\t\t\t  width=\"1024\"\r\n\t\t\t\t\t\t\t  height=\"594\"\t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  alt=\"Wooden blocks - global trade\" \r\n\t\t\t\t\t\t\t\/>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\t\t\r\n<\/section>\n\n\r\n<section class=\"whitespace desktop_yes mobile_yes middle bg_white\">\r\n<\/section>\n\n\r\n<section class=\"text text_foto desktop_yes mobile_yes \">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-6 foto_links\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"image_wrapper\">\r\n\t\t\t\t\t\t<img decoding=\"async\" class=\"object_fit\" \t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  srcset=\"https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/EU-flag-Brussels-Europese-Parlament-MR-650x432.jpg 650w, https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/EU-flag-Brussels-Europese-Parlament-MR-1200x798.jpg 1024w, https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/EU-flag-Brussels-Europese-Parlament-MR-1600x1065.jpg 1800w\" \t\t\t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  sizes=\"(max-width: 700px) 650px, (max-width: 1200px) 1024px, 1800px\"  \t  \r\n\t\t\t\t\t\t\t  src=\"https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/EU-flag-Brussels-Europese-Parlament-MR-1600x1065.jpg\" \r\n\t\t\t\t\t\t\t  width=\"1024\"\r\n\t\t\t\t\t\t\t  height=\"682\"\t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  alt=\"European flag with the European Parliament\" \r\n\t\t\t\t\t\t\t\/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-6 text_rechts\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\r\n\t\t\t\t\t\t<h2>European market opportunities<\/h2>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>With 27 member states and a population of approximately 450 million consumers, the European Union (EU) is an attractive market for international exporters across a wide range of sectors.<\/p>\n<p>Entering the EU market requires careful planning and a well-defined market entry strategy. In particular, companies need to determine their distribution approach and sales channels, as these decisions directly influence logistics set-up, cost structures, and the level of control over operations.<\/p>\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n<section class=\"whitespace desktop_yes mobile_yes middle bg_white\">\r\n<\/section>\n\n\r\n<section class=\"text text_foto desktop_yes mobile_yes \">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row sm_reverse_order\">\r\n\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-6 text_links\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"inner\">\r\n\t\t\t\t\t\t<h2>Direct or indirect sales approach<\/h2>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>To sell your products to the European market, you can choose between an indirect or direct sales approach. Each option comes with different levels of investment, control, and responsibility. Your choice of sales channels, such as distributors, your own sales team, or e-commerce, further shapes your logistics set-up.<\/p>\n<p>For many companies, a centralised distribution model in the Netherlands provides an efficient way to serve multiple European markets from a single location.<\/p>\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-6 foto_rechts\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"image_wrapper\">\r\n\t\t\t\t\t\t<img decoding=\"async\" class=\"object_fit\" \t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  srcset=\"https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Business-meeting-hands-laptop-650x433.jpg 650w, https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Business-meeting-hands-laptop-1200x800.jpg 1024w, https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Business-meeting-hands-laptop-1600x1067.jpg 1800w\" \t\t\t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  sizes=\"(max-width: 700px) 650px, (max-width: 1200px) 1024px, 1800px\"  \t  \r\n\t\t\t\t\t\t\t  src=\"https:\/\/hollandinternationaldistributioncouncil.com\/wp-content\/uploads\/Business-meeting-hands-laptop-1600x1067.jpg\" \r\n\t\t\t\t\t\t\t  width=\"1024\"\r\n\t\t\t\t\t\t\t  height=\"683\"\t\t\t\t\t\t\t  \r\n\t\t\t\t\t\t\t  alt=\"Business-meeting-hands-laptop\" \r\n\t\t\t\t\t\t\t\/>\r\n\t\t\t\t\t<\/div>\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n<section class=\"whitespace desktop_yes mobile_yes middle bg_white\">\r\n<\/section>\n\n<section id=\"cta_banner\" class=\"cta_banner desktop_yes mobile_yes \">\r\n\t<div class=\"container\">\r\n\t\t\r\n\t\t<div class=\"inner bg_orange\">\r\n\t\t\t\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"col-sm-12 col-md-1 col-lg-1 empty\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t<div class=\"col-sm-12 col-md-4 col-lg-4\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<h2>Related resources<\/h2>\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-6\">\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"button_wrap\"><div class=\"cta arrow_right up bg_white\"><a href=\"https:\/\/hollandinternationaldistributioncouncil.com\/en\/insights\/dutch-transport-logistics-ecosystem\/compliance\/\">Compliance<\/a>\n<\/div><\/div><div class=\"button_wrap\"><div class=\"cta arrow_right up bg_white\"><\/div><\/div>\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"col-sm-12 col-md-1 col-lg-1 empty\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t<\/div>\r\n<\/section>\n\n\r\n<section class=\"whitespace desktop_yes mobile_yes middle bg_white\">\r\n<\/section>\n\n<section id=\"hero_3\" class=\"hero_3 desktop_yes mobile_yes bg_darkblue \">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-8 col-lg-7\">\r\n\t\t\t\t<h1>How HIDC can help<\/h1>\t\t\t\t\r\n\t\t\t\t<p>Would like to know more about European supply chain strategies? Or are you looking for a logistics services provider in the Netherlands?<\/p>\n\t\t\t\t\r\n\t\t\t\t<div class=\"cta arrow_right up fold bg_white\"><a href=\"https:\/\/hollandinternationaldistributioncouncil.com\/en\/about-us\/contact\/\">Get in touch<\/a>\n<\/div>\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"col-sm-12 col-md-4 col-lg-5 empty\">\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n<section class=\"whitespace desktop_yes mobile_yes big bg_white\">\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2502,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2571","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Entry Approach - 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