How your market entry approach determines the optimal logistics set-up
European market opportunities
With 27 member states and a population of approximately 450 million consumers, the European Union (EU) is an attractive market for international exporters across a wide range of sectors.
Entering the EU market requires careful planning and a well-defined market entry strategy. In particular, companies need to determine their distribution approach and sales channels, as these decisions directly influence logistics set-up, cost structures, and the level of control over operations.
Direct or indirect sales approach
To sell your products to the European market, you can choose between an indirect or direct sales approach. Each option comes with different levels of investment, control, and responsibility. Your choice of sales channels, such as distributors, your own sales team, or e-commerce, further shapes your logistics set-up.
For many companies, a centralised distribution model in the Netherlands provides an efficient way to serve multiple European markets from a single location.
How HIDC can help
Would like to know more about European supply chain strategies? Or are you looking for a logistics services provider in the Netherlands?