Looking back on US trip: Interest in the Netherlands as a gateway is growing
In the week of 13 April 2026, I went on a highly valuable business trip to the United States, focused on establishing new connections with US companies, strengthening existing relationships, and positioning the Netherlands as an ideal gateway to Europe.
The journey started in Atlanta, where I – jointly with my colleague Rick Steijnen and our partners at Netherlands Foreign Investment Agency (NFIA) – attended the MODEX exhibition on Monday and Tuesday together with colleagues. This provided an excellent opportunity to connect with companies actively exploring expansion into Europe.
Following productive conversations in Atlanta with the US Commercial Service and the Georgia Small Business Development Center, I travelled to Miami on Wednesday afternoon. There, following the Dutch royal visit, I joined an evening networking event hosted by J.P. Morgan. The event highlighted the strong economic ties between the US and the Netherlands, and we had several valuable discussions with companies considering the Netherlands as their entry point into the European market.
The final two days were dedicated to a roadshow together with Tim Katsburg, Director & Head NFIA Atlanta. We met with HIDC members, current investors in the Netherlands, and innovative companies exploring European expansion. These meetings allowed us not only to exchange insights, but also to clearly present our national value proposition—demonstrating where the Netherlands adds value in European expansion and how we can support companies in achieving their growth ambitions.
A very productive and energising week, filled with connection, collaboration, and opportunity. I am looking forward to the next steps.
3 key takeaways:
- For US companies, uncertainty in policy has become a constant. At the same time, stagnation means decline—so the pause in expansion plans is coming to an end, and companies are increasingly willing to take the leap into international markets again.
- There is still some hesitation among US companies when it comes to European laws and regulations, which are often perceived as complex.
- Interest in European expansion remains strong. The US and Europe share deep economic ties and are long-standing partners with some of the most prosperous markets in the world. The Netherlands, as one of the top investors in the US, combined with its strategic location and world-class infrastructure, continues to be one of the most attractive entry points into Europe.
Written by:
Justin Groen, Senior Manager Business Development
