If your company plans to compete with the existing players in the market, you must do it at the right place, at the right time, and in the right configuration. So, it is essential to set up an effective and efficient supply chain, tailored to the unique characteristics of your products, service levels and markets. There are many ways to set up your European supply chain. One of the most common is the centralized European distribution model, in which stock for the whole European market is stored in one centrally-located warehouse, and the supply chain is managed from this central point.